BOLO Business Podcast Season 1 Guest : Eva Sonaike

Episode 3, Guest Profile, Season 1

Eva Sonaike: A Vibrant Journey from Germany to Global Interior Design

Eva Sonaike, a trailblazer in the world of interior design, weaves vibrant narratives through her luxurious textiles and furnishings. From her roots in Germany to her global recognition, Eva’s journey is a testament to creativity, resilience, and cultural pride. Let’s explore the colorful chapters of her life.

Growing Up in Germany

Eva’s childhood in Germany was a canvas waiting to be painted. Born to Nigerian parents, she inherited a rich cultural tapestry. Her upbringing was a fusion of German precision and Nigerian vibrancy. The streets of Germany and the rhythms of Nigeria shaped her artistic sensibilities, laying the groundwork for her future endeavors.

Performing Arts and Creative Exploration

Eva’s fascination with the performing arts bloomed early. She reveled in the magic of theater, dance, and music. The stage became her sanctuary—a place where stories unfolded, emotions danced, and colors collided. This love for artistic expression fueled her curiosity and set the stage for her creative journey.

Journalism: A Bridge to Interior Design

image: Create Academy

Armed with a degree in print and broadcast journalism from the London College of Printing and an MA in fashion journalism from the London College of Fashion, Eva embarked on a career that straddled storytelling and aesthetics. As a fashion correspondent for German Elle and InStyle magazines, she honed her ability to weave narratives through words. But her heart yearned for more—a canvas beyond the glossy pages.

Pivoting into Interior Design

image: evasonaike.com

Eva’s pivot into interior design was both deliberate and daring. Armed with passion and a self-taught understanding of textiles, she founded her eponymous company in 2009. Eva Sonaike’s mission was clear: to infuse African vibrancy into luxury home textiles and soft furnishings. Her designs celebrated the beauty of African prints, patterns, and colors. From cushions to lampshades, each piece told a story—a celebration of heritage and modernity.

Growing Eva Sonaike: A Global Powerhouse

What began as a small business during maternity leave soon blossomed into a global force. Eva’s designs caught the eye of prestigious retailers. London’s Selfridges, Liberty, and Fenwick recognized the gap she filled—the hunger for African-inspired homeware. Eva Sonaike’s brand grew wings, transcending borders and cultures. Her textiles adorned homes from Lagos to London, New York to Nairobi.

image: Theenglishhome.co.uk

Collaborations and Retail Partnerships

Eva’s collaborations are symphonies of creativity. Soho House tapped into her vibrant aesthetic, resulting in a collection that marries op art prints with West African influences. Jo Malone, too, recognized her magic, weaving her textiles into their fragrant world. Eva Sonaike’s designs graced the shelves of iconic stores, inviting customers to embrace color, culture, and comfort.

Becoming a Black Voice in Interior Design

Eva Sonaike isn’t just a designer; she’s a voice—a vibrant echo of African aesthetics. In an industry where representation matters, Eva stands tall. She champions inclusivity, authenticity, and unapologetic pride. Her journey inspires aspiring designers, especially those who look like her. Eva’s success isn’t just about textiles; it’s about breaking barriers and celebrating heritage.

Eva Sonaike’s path from Germany to global acclaim is a kaleidoscope of colors. She reminds us that creativity knows no boundaries—only possibilities waiting to be explored. As she continues to weave her magic, Eva remains a beacon of cultural pride and artistic excellence.

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