BOLO Business Podcast Season 1 Guest : Akara Etteh

Episode 2, Guest Profile, Season 1

Akara Etteh: Nurturing Talent, Shaping Soundscapes, and Inspiring Minds

Akara Etteh, a multifaceted music executive, orchestrates harmonies that resonate across generations. As an Audience Development Executive at Universal Music, he deftly infuses catalog records with fresh life, reaching new audiences. Let’s explore the fascinating journey of this musical visionary.

Universal Records: A Symphony of Iconic Artists

As an Audience Development Executive at Universal Music, Akara Etteh stands at the crossroads of music history. His role involves infusing catalog records with fresh life, ensuring that timeless tracks resonate with today’s audiences. Whether it’s introducing classic hits to a new generation or reimagining iconic albums for modern platforms, Akara’s work bridges the gap between music’s past and its ever-evolving future. His magic extends beyond mere marketing—it’s about curating experiences that connect listeners to the soul of the music.

Roots in London’s Underground Soul Scene

Akara’s musical journey began in the heart of London’s underground soul scene. Amidst dimly lit venues, he absorbed the raw energy of live performances, the authenticity of vinyl records, and the soulful beats that echoed through the city. These early experiences shaped his musical sensibilities, infusing his work with a genuine appreciation for the art form. From intimate jazz clubs to hidden speakeasies, Akara’s roots run deep, grounding him in the essence of music.

Nurturing Developing Artists

Beyond the glitz and glamour, Akara is a champion of emerging artists. As a producer, he collaborates with talents on the cusp of greatness. His studio becomes a sanctuary—a space where creativity flows freely. Akara guides artists through the intricacies of songwriting, production, and performance. He doesn’t just polish their sound; he encourages them to find their unique voice. Whether it’s a soulful crooner, a genre-blending band, or a hip-hop lyricist, Akara’s commitment to developing artists transcends commercial success. He believes in their potential to shape the future of music.

Taurxs: A Label with Soul

Driven by an unwavering belief in artistic independence, Akara founded his own record label—Taurxs. The name itself hints at mystery and depth, much like the music it represents. Taurxs isn’t about chasing chart-topping hits; it’s about authenticity. The label embraced soul-infused sounds, hip-hop influences, and danceable rhythms. Akara curated a roster that defies genre boundaries, celebrating artists who pour their hearts into their craft. Taurxs isn’t just a label; it’s a movement—a sonic journey that invites listeners to explore beyond the mainstream.

Educator and Mentor

Akara’s impact extends beyond the studio and the boardroom. As a registered lecturer at Westminster University, he shares his wealth of knowledge with aspiring music professionals. His classroom becomes a stage—a place where theory meets practice. Akara imparts not only technical skills but also the intangible magic that makes music resonate with hearts. He mentors the next generation, encouraging them to find their unique paths in an ever-evolving industry. His lessons go beyond textbooks; they’re infused with passion, resilience, and the spirit of innovation.

Akara Etteh’s symphony unfolds across genres, generations, and classrooms. He bridges music’s past and future, ensuring that every note matters. Whether he’s curating playlists, mentoring students, or championing emerging artists, Akara remains a conductor of change—a visionary who understands that music isn’t just sound; it’s a universal language that binds us all.

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